Digital Marketing Blueprint
It’s time to get your marketing plan in place to see the results of planning. Failure to Plan is a Plan to Fail. So order your digital marketing blueprint for your brand today. I mean, you wouldn’t have a house built without a blueprint, so why would you build a brand without one.
7 Steps to a Successful
Marketing Plan
The digital marketing blueprint is a strategic approach to establishing a framework for digital marketing success. It involves a detailed review of 7 components that are critical for success including over 25 hours of research.
Smart Goals
Personas
Content Mapping
Offers/Competitive Analysis
Conversion Paths
Digital Marketing Tactics
Reporting KPIs/Metrics
Services Included:
SMART Goals
Using SMART goals, this blueprint suggests key goals through specific digital tactics like industry benchmarks, lead lifecycle analysis, and tools for tracking and increasing the visibility of your campaigns.
Personas
Defining key consumer personas is vital for a successful digital marketing strategy, and we assist in this process by identifying priorities and initiatives, discussing the buyer’s journey, and more.
Content Mapping
Delivering relevant content is crucial for digital marketing success. We provide a competitor content strategy audit, customized content calendars, and industry insights, analyzing up to 3 competitors.
Offers/Competitive Analysis
We evaluate the digital consumer experience of your brand and up to 3 competitors, analyzing pricing strategies, brand messaging, and marketing tactics to enhance your competitive advantage.
Conversion Paths
We optimize conversion rates and improve the customer journey on your website, using benchmark data, conversion rate analysis, and recommendations to prompt digital consumers to take specific actions.
Digital Marketing Tactics
We provide an overview of core digital marketing tactics to deploy before, during, and after launching your new website, with marketing recommendations based on SMART goals and optimization strategies for improved campaign results.
Reporting KPIs/Metrics
We help you define the right KPIs for each tactic, with sample Google Analytics dashboard reports and a best practices review.
You will Get
- Detailed business goals analysis assessing targets over time, core business understanding, and market analysis.
- Personas development and message targeting to determine best practice and ideal content development.
- In-depth competitive analysis ranging from website assessment to content analysis to offers comparison.
- Analysis and recommendation of website changes, updates, and upgrades from maximum digital marketing benefit and conversion rate optimization.
- Recommendations of Digital Marketing Budget across multiple channels of execution, with plans for growth and expansion in achieving business goals.
- Dashboard Customization Suggestions for maximum at-a-glance accountability for digital marketing efforts and success.
Resources
Services
Get Hits, Get Leads! Local. Search. Social.